
Golden Rule Lumber Center is a non-equity program offered by United Hardware that offers products and services to retailers whos primary focus is within the lumber industry. Golden Rule dealers do not invest in United Hardware and purchase product at a slightly different cost, than equity members, through the warehouse.
Equity Investment
None - No stock investment required
Cost of Goods
Warehouse – Purchase merchandise from United Hardware's warehouse at competitive cost - Reduced price product available – Circular program, Active Promotions, Fax, Monthly Specials, Buying Markets
Ship Direct – S/D cost + 2%
Lumber/Building Material Bill-through Vendors
Freight Cost
Warehouse merchandise delivered based on percent of cost. Many items shipped at reduced freight rate, some items at zero percent.
United Hardware Warehouse Assortment
55,000+ items stocked in our Milbank warehouse - Major Departments: |
- Paint & Paint Sundries
- Hardware
- Ranch & Pet
- Automotive
- Builders Hardware
|
- Tools
- Sporting
- Plumbing
- Toys
- Outdoor Livng
|
- Electrical
- Housewares
- Heating
- Farm Supplies
|
- School Supplies
- Store Supplies
- Lawn & Garden
- Christmas Trim
|
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Paint line manufactured by Valspar
Valspar Paint Representatives – in field support
Paint delivered by United’s carrier
Advertising support – Co-op advertising 3% paid 50/50
Advertising
Golden Rule Circulars – Choose from several versions annually
Dealers Choice (build your own) circulars – Newspaper ads, radio spots
Reduced cost product to support circular/dealer choice advertising
Co-op funds – Co-op Quick Pay program – Uniforms – Ad Specialties
Yellow Page program
Store Identification
Complete assortment of Golden Rule exterior signs and interior décor
Departmental signs, end cap signs, Use of Hardware Hank trademarks
Buying Markets
Two buying markets per year
Field Support
District Manager and Sales & Marketing Specialists
Dealer Group Meetings
Area meetings hosted by District Managers
Purchase Discount
Purchase discount paid following United’s year-end to qualified dealers