Golden Rule Lumber Center

Golden Rule Lumber Center is a non-equity program offered by United Hardware that offers products and services to retailers whos primary focus is within the lumber industry.  Golden Rule dealers do not invest in United Hardware and purchase product at a slightly different cost, than equity members, through the warehouse.

Equity Investment

None - No stock investment required

Cost of Goods

Warehouse – Purchase merchandise from United Hardware's warehouse at competitive cost - Reduced price product available – Circular program, Active Promotions, Fax, Monthly Specials, Buying Markets
Ship Direct – S/D cost + 2%
Lumber/Building Material Bill-through Vendors

Freight Cost

Warehouse merchandise delivered based on percent of cost. Many items shipped at reduced freight rate, some items at zero percent.

United Hardware Warehouse Assortment

Valspar Paint

Paint line manufactured by Valspar
Valspar Paint Representatives – in field support
Paint delivered by United’s carrier
Advertising support – Co-op advertising 3% paid 50/50

Advertising

Golden Rule Circulars – Choose from several versions annually
Dealers Choice (build your own) circulars – Newspaper ads, radio spots
Reduced cost product to support circular/dealer choice advertising
Co-op funds – Co-op Quick Pay program – Uniforms – Ad Specialties
Yellow Page program

Store Identification

Complete assortment of Golden Rule exterior signs and interior décor
Departmental signs, end cap signs, Use of Hardware Hank trademarks

Buying Markets

Two buying markets per year

Field Support

District Manager and Sales & Marketing Specialists

Dealer Group Meetings

Area meetings hosted by District Managers

Purchase Discount

Purchase discount paid following United’s year-end to qualified dealers